Insights from the Reboot Sustainability Fair
We’ve all been there—walking through the office and spotting items collecting dust on shelves, buried in cupboards, or stashed in storage spaces. The problem? No one knows about these items, their condition, or who’s responsible for them.
Current resource management tools fall short. While they might tell you an item exists somewhere in your office, they often leave critical questions unanswered:
- Is it being used?
- Is it functional?
- Who owns it, and how can I borrow it?
With these unknowns, it’s often easier just to buy something new.
Common Challenges We Heard at the Reboot Fair
At the Reboot B2B Sustainability Fair in Odense, we asked visitors:
“What are the items you’ve spotted collecting dust at your workspace?”
The responses were strikingly similar across companies:
- Unused electronic equipment such as screens, headsets, and laptops.
- Forgotten tools and specialized equipment.
- Neglected marketing materials like roll-ups and banners.
Upon further discussion, a shared challenge emerged: unused items are often either discarded as waste or tucked away into storage—hidden from everyone except the handful of people managing company resources.
Making Unused Items Visible
What if, instead of letting unused items disappear into storage or landfills, they were actively made visible and available to the entire company?
Items can only be utilized if:
- People know they exist.
- It’s clear they’re available for redistribution or borrowing.
Some companies attempt to address this through intranet systems, but without a cultural shift, these solutions often go underutilized.
Circularity Requires a Change in Mindset
Building a circular culture demands more than just tools—it requires front runners willing to champion change.
While companies often focus on saving money during procurement, they overlook the massive savings potential in utilizing what they already own. For example, reusing existing office equipment could reduce purchasing costs by 20-30% annually (source: Accenture, Waste to Wealth).
The Opportunity in Circular Resource Management
By creating a streamlined, user-friendly process for redistributing or borrowing unused items, organizations can unlock significant opportunities:
- Improved visibility of unused resources, turning hidden items into valuable assets.
- Enhanced collaboration across departments, fostering a shared sense of responsibility.
- Cost savings, reducing the need for new purchases and maximizing ROI on existing investments.
The Future Is Circular
At WeUse, we believe the foundation of circularity lies in visibility and convenience. By enabling a culture of sharing, borrowing, and reusing, we help organizations realize the untapped potential in what they already own.
So, the next time you’re about to buy something new, ask yourself:
Could the solution already be hiding in your own workspace?
Let’s work together to shift from “buying new” to reusing smartly, building a more sustainable, cost-effective future for your organization.
